Top tips for engaging more women in squash

Coaching women istn't about doing things completely differently, but it does mean paying attention to what helps them feel welcome, confident, and motivated to keep coming back.

Create a low pressure environment

A lot of women worry "they're not good enough" to join, especially if it's a new sport. That first step through the door takes courage, so your job is to make them feel at ease.

Keep the focus on enjoyment, not perfection. Use clear, friendly language and avoid jargon that might feel intimidating.

The best sessions feel fun, social, and full of small wins. Celebrate progress, no matter how small, and build up that confidence.

Listen first, plan second

You might think your group wants technical activities and gameplay - but they could be after a fun, friendship, fitness or something else!

Before planning your sessions, ask what they're hoping to get out of it. Once they keep coming back, don't stand still - ask them what they've enjoyed and would like to see more of (and less of!).

Their reasons for turning up may surprise you, and tuning into that is how you'll keep them coming back.

Offer flexibility (and go easy on yourself!)

Life is busy. Between childcare, work and everything else (including feel rubbish because of hormones!), many women can't commit every week.

Find out what works for your group - it could be shorter sessions, different times, term-based blocks or pay and play options.

And if someone stops coming? Don't take it personally! A quick check-in can show you care, but it's ok if people dip and out. It's not necessarily a reflection on you as a coach, sometimes it's just life.

Make space for connection

Coaches often worry about "wasting" time if players are chatting, but for many women, that social element is why they're there.You can still deliver great coaching while letting those moments happen!

Start sessions with space for catch-ups, and don't panic if there's a little chat between transitions - it can help players feel more connected and relaxed.

Representation really matters

It's hard to feel like you belong somewhere when you don't see anyone like you. Women feel more comfortable when they're welcomed by other women - whether that's a coach, an assistant, or a friendly face from your existing group.